Malibhai - India's Botanical Shopping Experience

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What I Did
Directed UI/UX design, brand strategy, and digital content for Malibhai’s ecommerce platform. Crafted wireframes, premium visual styles, and category banners. Developed personalized flows like “Shop by Zodiac” and offer unlocking, ensuring every section is engaging and conversion-focused.
Client

MALIBHAI

Role

Website design, Branding, AI Visual Content Creation

Service

UI/UX Design

Overview

Reimagining Plant Commerce for Next-Gen Urban India

Malibhai is a pioneering ecommerce ecosystem devoted to India’s plant lovers, urban gardeners, and wellness-minded customers. The project required crafting a clean, modern UI that could elegantly showcase a vast product catalog—plants, soils, and gardening services—while offering dynamic category navigation and tailored discovery. A core focus included the immersive “Shop by Zodiac” experience, empowering users to explore plant bundles curated by astrological sign. The solution balanced local aesthetic cues with global best practices: robust accessibility, mobile-first responsive design, and visual strategies for engagement and trust. All key plant categories received unique banner messaging, custom icons, and highly scannable section content. Features like phone-based offer unlocking, intuitive filters, and educational overlays were implemented to drive conversion and build lasting brand relationships. Every decision—from typography to iconography—was guided by research into top-performing botanical and lifestyle brands, ensuring Malibhai stands out as a premium, trusted platform and a design reference for modern Indian ecommerce.
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Aditya's transition from a design intern to a freelance UI designer at DESYNC has been truly remarkable. His dedication, creativity, and attention to detail have always stood out.

Nandan Shetty

Co-Founder DESYNC studio

Aditya's growth journey with DESYNC STUDIO has been inspiring to witness. His passion for design and commitment to delivering high-quality work have been evident in every project he undertook.

Laiba Kubra

Co-Founder DESYNC STUDIO

Aditya's collaborative approach and proactive attitude have been invaluable to our team. We are confident that he will thrive as a UX designer intern and wish him all the best in his future endeavors.

Sakshee Durshettiwar

founder of bubble
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