From Brand Guidelines to Web Redesign

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What I Did
I led the complete redesign and brand identity refresh for Intertec Systems, a global IT solutions provider. This included crafting a detailed brand guideline (logo, colors, typography, social media templates), and redesigning their corporate website to better align with their modern vision. I ensured the entire visual language was cohesive across digital touchpoints, improving both usability and brand perception.
Client

Intertec System

Role

Visual & UI/UX Designer

Service

Branding & UI/UX Design

Overview

Revamping Intertec’s Digital Identity for a Cohesive Brand Presence

Intertec Systems is a long-established technology company operating across the Middle East, India, and beyond, offering services in digital transformation, cloud, and cybersecurity. While their service quality was strong, their digital presence lacked consistency and visual clarity, which diluted their impact in competitive markets. To solve this, I redesigned their website with a more intuitive structure, modern UI components, and a focus on clarity and accessibility. Alongside the UI overhaul, I delivered a comprehensive marketing guideline document that standardized their visual identity across platforms—from web to social media. This helped Intertec present a unified, professional brand image to potential clients and partners.
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Aditya's transition from a design intern to a freelance UI designer at DESYNC has been truly remarkable. His dedication, creativity, and attention to detail have always stood out.

Nandan Shetty

Co-Founder DESYNC studio

Aditya's growth journey with DESYNC STUDIO has been inspiring to witness. His passion for design and commitment to delivering high-quality work have been evident in every project he undertook.

Laiba Kubra

Co-Founder DESYNC STUDIO

Aditya's collaborative approach and proactive attitude have been invaluable to our team. We are confident that he will thrive as a UX designer intern and wish him all the best in his future endeavors.

Sakshee Durshettiwar

founder of bubble
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